I requested UContent through Library Thing’s Early Reviewer program, so I can blame only myself if the book wasn’t intended for me. It turns out that “Information Professional” really means librarian and those of us who are book lovers, blog writers and information junkies don’t make the cut. There is a touch of condescension while the author defines his audience. To be fair, though, Tomaiuolo doesn’t exhibit any more professional self-importance than any other expert in any other field would exhibit—perhaps less, while making clear his audience is the professional librarian.

So was there anything here for me? You bet!

Tomaiuolo defines UContent as “the production of content by the general public [such as bloggers] rather than by paid professional and experts in the field”, and not generally considered a reliable source of information. But Tomaiuolo recognizes that there can be nuggets of information out there that can be used by “information professional.’

The material is presented in a logical manner. Each chapter considers a separate UContent source. Topics include blogs, Wikis (including the grand-daddy Wikipedia), podcasts, online product reviews, self-publishing, and citizen journalism. The author also considers information sources within Facebook, Yahoo!Pipes, Flickr and custom search engines. He explains tagging & folksonomies, as well as cybercartography.

Tomaiuolo discusses in some detail the source of information in each category of UContent. His research appears to be extremely thorough (there are copious endnotes in each chapter). He includes an interview in each chapter with a professional in a related field – a professor of journalism, a self-published author, and so on. He also includes well-established on-line sources that will provide updated information before another print edition of this book could be published.

Next, Tomaiuolo performs a surprisingly balanced assessment of each subject’s use, and its relevance for the information professional. He describes how libraries might contribute to the Content (for example, having blogs or being on Facebook) and also how librarians might find relevant information and use it in their own environment, both for their own use and use by the public.

Each chapter of UContent is a veritable goldmine of information. I enjoyed reading it through like narrative non-fiction, although it isn’t that. I consider myself fairly knowledgeable about using the Internet and finding information thereon, but Tomaiuolo taught me lots I didn’t know (what is/are folksonomies anyway, and why should I care?)

This book should become the bible of UContent reference for libraries. It is also a first-rate handbook for students doing research using the web. You’ll want to buy it and refer to it frequently. It’s well worth the investment!

For the rest of us non-professionals, it’s a valuable overview of web content for any blogger or generator of other UContent, plus it’s interesting to read, and it’s full of useful data. For us, I rate it a solid 4 stars.

(Thank you Library Thing Early Reviewers)

For Canadian readers:
UContent: The Information Professional’s Guide to User-Generated Content